whitepapers
Emagine Whitepaper: Best Practice Campaign Management for Telecommunications Operators
The Telecommunications industry is a fast moving, evolving, converging, changing landscape. It is surely one of the most exciting industries to work in, but for Chief Marketing Officers (CMOs) one of the most challenging, with:-
- Churn rates over 20%
ARPU decreasing 15% annually Accountability for MROI
Emagine Whitepaper: Loyalty Program Impacts and Benchmarks
Operator specific Loyalty Programs are most effective in reducing churn rates and current results show that Loyalty Programs can have significant impact on top and bottom line. This whitepaper is a concise summary of results from Emagine's churn reduction strategies deployed in two operator case studies.
Testimonials
“We selected Emagine International because of their industry experience as well as the results they've delivered from previous projects with other telecommunication carriers”
- Avanthi Senaratne, Chief Marketing Officer, Vodafone Fiji
